Types of Digital PR Strategy

Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs. It also involves nurturing relationships with journalists to get mentioned in the press. However, there are several different ways this task can be implemented, different types of links that can be built and other important Digital PR strategies that may also be utilized.

Here are some of the most common types of Digital PR strategy

  • Publishing articles online to gain high-quality backlinks

  • Networking with journalists and editors to gain backlinks

  • Publishing press releases and syndicating newsworthy content to earn press features

  • Blogger outreach to gain backlinks and mentions on relevant blogs

  • Influencer marketing to gain mentions on influential social media accounts

  • Affiliate programs that pay a commission to bloggers who refer customers to your business

  • Offline press events or blogger events that aim to gain online coverage

  • Sharing and syndicating infographics

How Digital PR Benefits Your Business

Digital PR has many direct and indirect benefits to businesses. Set goals for your Digital PR campaign before you start so that you can track how well it performs. Here are the main benefits you’ll want to look out for and set goals around when running a Digital PR campaign
  • Improve SEO and rankings — Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website.

  • Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website. It’s like wildfire, but you need to light it.

  • Build brand trust — A Digital PR team makes sure your customers only see good things when they type your company’s name into a search engine. Creating engaging content and securing positive impartial reviews will nurture your brand image over time. Useful, high-quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information, while having your products or services reviewed by bloggers will increase trust in your brand.

  • Generate leads — A good Digital PR strategy should put your products in front of a relevant and interested audience. The more people reading about your products and clicking through to your website, the more leads you will generate.

  • Increase sales — Any Digital PR agency worth its salt knows that businesses have to make sales and see an ROI from their digital marketing investment. A Digital PR campaign should generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.

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